INTRODUCTION: Entity Paradigm is a Pakistani rock band, possibly consisting of one of the most talented musicians in the country. Their music genre consists of creative combinations of Rock, Pop and Hip Hop. EP was born as a combination of two different Underground Bands that composed the title song for Indus Vision‘s popular sitcom...

Pepsi Pakistan gives you a Chance to meet Lionel Messi in Florida: Football. The most popular sport in the world. That may be hard to believe, we being a die-hard cricket nation, but there are many amongst us who get their blood pumping whenever our favorite team kicks some balls (pun intended).  There’s excitement in the air, and...

Pakistan Telecommunication Company Limited (PTCL) is amongst the most successful businesses in Pakistan, with their wide range of services spread across the country. Being partly owned by the Government has played its advantages for PTCL many times over, time and again. This time around, PTCL is out with its new campaign called ‘Life...

Recently Fawad Khan appeared in a Telenor TalkShawk commercial as its brand ambassador. With the current success he has achieved due to his performance in the hit drama serial Humsafar he is a good choice to capitalize on. He has come a long way in his career as a performer by starting acting and then forming a band and then continuing...

With the incredible World Cup fever going around, we – the PakiUM staff – present you with one, if not THE, most talked about topic. In this post, we will give ratings to the best World Cup songs by Pakistani musicians in 2011, and also admire their hard-work and dedication towards our national team’s success in the 2011 ICC World Cup so far. Over the past few years, our music industry had shown their effort in providing glimpses of motivation for the Pakistan cricket team, but this year, there has been a massive support from our music industry, which always is a good sign, and hopefully with this support, we will be crowned as the new World Champions. (more…)

Enjoy the 5 best Pakistan-India Cricket Moments brought to you by Pepsi

The World Cup is just getting more exciting and so is Pepsi’s Cricket Fantasy. Started at the start of the world cup, giving the Pakistani public a chance to put their cricketing knowledge to the test and a chance to win the grand prize of Rs. 500,000, the fantasy league just heated up!

We have seen some amazing performances; some from our very own Afridi and Gul, and others too and even more to come. (more…)