Karachi, November 27: Aisam-ul-Haque, who is also the brand ambassador of Pakistan’s leading milk brands Olper’s, received a warm welcome at airport on his return to Pakistan. Aisam made the nation proud after he recently won the ATP Paris Tennis Master Series and Thailand Open.

Aisam-ul-Haq and Rohan Bopanna won their first ever ATP Masters tournament after whipping away the challenge of Julien Benneteau and Nicolas Mahut in straight sets in the final. The seventh seeded Indo-Pak pair took just 65 minutes to defeat the French wild cards entries 6-2 6-4 and pocket their third title of the season. (more…)

Lights, Camera and Action!! These three words are music to the ears of any potential actor and actress since the day to decide to become a star.

Many such dreamers exist amongst the Pakistani youth and the show ‘Hero Bannay ki Tarang; Sahi Jor Ki Talaash’ has successfully managed to delve such talent and creativity from the depths of obscurity to the performing stage. This is the first time a private sector firm Engro Foods has taken an initiative to boost the local film industry under the brand power of its tea whitening brand Tarang. (more…)

Karachi, November 10: Pakistan’s one of its kind acting based reality show ‘Hero Bannay ki Tarang: Sahi Jorr ki Talash’  initiated by Engro Foods Limited’s tea whitening brand Tarang announced the winners of the show in its star studded grand finale. In a spectacle of thrill and suspense the show witnessed Reema, John Rambo (Afzal Khan) and Syed Noor unanimously announcing Lollywood’s next star couple.

The aspiring actors Mahrukh and Asad Zamaan were made to perform short films. The sequences not only enthralled the audience, celebrities and judges but also transported them to the cinema of yesteryears. They were awarded an international acting scholarship with Rs. 1.5 Million. (more…)

Karachi, November 03: Olper’s, one of Pakistan’s leading milk brands, signed Pakistani Tennis Star Aisam-ul-Haque as the brand’s new face this thursday.

Olper’s, launched by Engro Foods Limited in 2005, is a brand which has engaged with its consumers through various campaigns and has been represented by some of the most illustrious names of the entertainment industry.

Sharing his views, Zulfiqar Ansari, Group Brand Manager Dairy, said, “We are thrilled to welcome Aisam-ul-Haque into the Olper’s family. He is a professional success on the court and also expounds the familial values that have come to embody the Olper’s brand. We believe the campaign also illustrates the real and genuine relationship that exists in his family which reflects our national values. Olper’s has always advocated the importance of a healthy lifestyle and we believe no one can symbolize better than Aisam. Through this partnership, we will be able to build meaningful connections with our consumers and strengthen our relationship with existing fans.” (more…)

“Hero Bannay Ki Tarang” [HBKT] is back with a bang and this season its focus is to find the perfect star couple that would revive the local film industry’s former glory and pump fresh blood into it. The show is part of the initiative undertaken by Engro Foods Limited tea whitening brand Tarang and provides an excellent platform for the youth to display their cinematic skills. With shows like HBKT we have platform that recognizes and show cases new talent and allows to them achieve their dreams.

There is no dearth of talented Pakistanis screenwriters, actors, producers, directors etc. What is missing is the fact that these gifted men and women are not recognized and if they are recognized there is no organized and systematic procedure to showcase their talents. The end result is monotony in the cinema halls and a struggling industry that is hanging by life support. (more…)

The cinema has been one of the oldest and most effective forms of media. The memories of the good old days are always better than the present and remembering them touches one with a euphoric feeling of a bitter sweet reminiscence. It is these sentiments that are shared by those who remember the glorious past of the Pakistani film industry. The old Lollywood glamour of melodious tunes, charismatic stars and brilliant dialogues have since time immemorial played a huge part in providing entertainment for all its movie goers. (more…)

One of its own kind, Pakistan’s First Engro Excellence Awards is going to On-air tonight at 9 PM on Geo Entertainment Television on Saturday 19 February 2011.

Our team attended this prestigious event and managed to get some exclusive pictures from the Awards Ceremony that was held last month in Mohatta Palace. Karachi.

Check out the Exclusive Pictures of Engro Excellence Awards

More about Engro Excellence Awards: (more…)

The Naat/Qawwali is done by Atif Aslam for Engro foods which produces milk products. The naat is done for the Holy month of Ramzan which is starting soon. Engro Foods started its business operations in March 2006 and with the successful launch of Olpers Milk, Tarang, Olwell, and Olpers cream, it has established itself as a major player in the foods business. Engro Foods has already set up two processing plants at Sukkur and Sahiwal. With the ever expanding milk collection network and processing facilities, the Supply Chain has geared them for the growing sales of their products.

Click Here To Download Audio : Olpers Qawwali ft. Atif Aslam, Dawood Ali

Click Here To DOwnload Video : Olpers Qawwali ft. Atif Aslam, Dawood Ali (more…)