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Sonam Kapoor is the New Brand Ambassador for Pakistan’s Firdous Lawn

by Sidrah Zaheer - on Feb 21st 2012 - No Comments
Sonam Kapoor as Brand Ambassador of Firdous Lawn

Capitalizing mutually on the popularity Bollywood celebrities hold in Pakistan, Firdous Lawn had managed to get third Indian actress to model for their latest collection. They were the first in Pakistani fashion industry to get a brand ambassador who was a Bollywood big name, when for the first time Kareena Kapoor captured fashion followers...

Anoushey is Out with Her New Block Seven Post-Winter Collection

by Sidrah Zaheer - on Jan 6th 2012 - No Comments

Anoushey AshrafAnoushey Ashraf is not just known for her talent as a VJ and an actress, but is admired for her sense of style too. She is out again with her two sisters, Natasha Qizilbash and Alizeh Ashraf, for displaying her new post-winter collection, currently at The Forum in Karachi. The venture this time has all been a family based affair with their niece Anushka being the new face of the brand.

There are more than 200 designs on display and has formal and semiformal tops, casual T-Shirts, jerseys, free-sized tops, Kurtis, chiffon-based party-wear, and leggings and jeggings. All of this could be had with prices ranging from Rs.995 to Rs.3,200. The display will end tomorrow. People have appreciated the collection this time saying that it is more creative and aesthetically appealing than the previous one. (more…)

Hadiqa Kiani branding for CYNOSURE Eid-ul-Azha 2011 collection

by Staff - on Oct 26th 2011 - No Comments

Hadiqa Kiani Branding Cynosure Clothing

Check out the Exclusive photo shoot pictures of Hadiqa Kiani for the clothing brand CYNOSURE. Hadiqa’s shoot is done for celebrating Cynosure’s 20th Anniversary and also to promote the brand’s Winter and Eid-ul-Azha dress collection 2011.

Watch below for more pictures: (more…)

Day 2: Pantene Bridal Couture Week Lahore 2011 (Pictures)

by Staff - on Oct 20th 2011 - 3 Comments

Bridal Couture Week Lahore Day 2 Pictures

Lahore, October 16: Day 2 of Pantene Bridal Couture Week organized by Style360 opened with a different set and backdrop, wowing the audience. Turquoise curtains formed the backdrop while peacocks made of fresh imported flowers graced either side of the ramp which was also decorated with fresh flowers, and a blue carpet. The trees within the sitting area were also decorated with beautiful and colourful flowers, adding to the ambience. (more…)

Pantene Bridal Couture Week Lahore 2011, DAY 1‏ Pictures

by Staff - on Oct 20th 2011 - No Comments

Bridal Couture Week Lahore 2011 Day 1 Pictures

A vibrant Red Carpet hosted by Rehab Dawood, model from Dubai, and Hira Tareen was followed by the first segment of the BCW, opening with Mona Imran. Showcasing long, flowing silhouettes with diamontes her suits were colourful and heavily worked.  The jewellery for her segment was designed by Nadia Chotani. Next came Kosain Kazmi whose ensembles comprised ghararas, lenghas and farshis. Hijab followed with saris, fusion wear and churidars worn with worked kameez. (more…)

Hadiqa Kiani walks for Al-Karam Fashion as Celebrity Show Stopper

by Staff - on Oct 11th 2011 - No Comments

Hadiqa Kiani Walks Al-karam Fashion as Celebrity Show Stopper

The famous and our favorite Pakistani female singer, Hadiqa Kiani, recently walked for the Al-Karam Fashion Show as a Celebrity Show Stopper. Here we have uploaded a couple of pictures of her from her most recent public appearance. Do check out the pictures of this graceful celebrity: (more…)

Perk For Atif Aslam Fans; “I’m not a Brand Conscious Guy”

by Arfa Mahmood - on Oct 11th 2011 - No Comments

Atif Aslam casual and comfortable dressMajority of our celebrities always keep trying to make themselves look good with only the “branded things” and so they make their fans brand conscious too. But being Atif’s fan never makes you lover of a particular brand that he wears. While talking to the media in his recent interview, Atif Aslam said about his favorite brand:

“I am not a brand conscious guy. I buy whatever looks good on me. My style is rough and comfortable and I wear whatever fits that look”.

(more…)

Lux Style Awards to have one billions viewers, dreams Frieha Altaf

by Danish Mughal - on Sep 12th 2011 - No Comments

Frieha Altaf on Lux Style AwardsThe key icon of Pakistani Fashion Industry, Event Manager and publicist Frieha Altaf says that she wants Lux Style Awards (LSA) to have one billion viewers. *NO KIDDING*

Frieha – the C.E.O of Catwalk productions – is quite renown name in fashion industry and she also has quite successfully managed high profile events in Pakistan and abroad. Lux Style Awards, which is one and the only best award ceremonies of Pakistan, is just probably the biggest achievement on her profile.

Upon answering a question asked by Express Tribune, What do you want the future of LSA to be?

Frieha replied quite confidently: (more…)