[Pakistan, Tuesday 21st February 2012] In keeping with the brands’ consistent commitment to the youth of Pakistan, Ufone brings to the country another Season of their pioneering Uth Music Platform: Ufone Uth Records, version 2.0. Starting 25 February 2012, Ufone Uth Records 2.0 will air their first episode on their dedicated social...

Club Caramel, the Lahore based duo comprising of musicians Adnan Sarwar and Kiran Chaudhry are set to launch their latest song ‘Deewana’, in collaboration with the Samsung Galaxy Series at the World Fashion Café on the 8th of February 2012. The premiere of ‘Deewana’ marks the bands’ third original release, Zindagi (March 2011)...

Karachi, January 24: Hum TV’s 7th anniversary Celebrations, 2012 were held on January 21 from 14:10 to 06:50 p.m. Comprising a six-hour long live transmission featuring a large number of celebrity guests, it was hosted by the famous duo from drama ‘Parsa‘, Ayesha Khan and Ahsan Khan. The impressive guest list included Ghazanfer Ali, Kiran...

Karachi, November 27: Aisam-ul-Haque, who is also the brand ambassador of Pakistan’s leading milk brands Olper’s, received a warm welcome at airport on his return to Pakistan. Aisam made the nation proud after he recently won the ATP Paris Tennis Master Series and Thailand Open.

Aisam-ul-Haq and Rohan Bopanna won their first ever ATP Masters tournament after whipping away the challenge of Julien Benneteau and Nicolas Mahut in straight sets in the final. The seventh seeded Indo-Pak pair took just 65 minutes to defeat the French wild cards entries 6-2 6-4 and pocket their third title of the season. (more…)

Pakistan’s iconic pop/rock band ‘Strings’, have recently completed their tour of university campuses around Pakistan to connect with the youth as part of ‘Gillette Grooming Gurus’ campaign. Strings also performed a concert in Karachi at The Beach Luxury Hotel as part of the campaign, which was attended by over 3,000 people, most of which comprised of students from across Karachi.

Around two months ago, Gillette officially launched Mach3 Sensitive in Pakistan and announced its partnership with ‘Strings’ as Gillette Grooming Gurus. As part of the campaign Strings and Gillette team visited university campuses across Pakistan and connected with thousands of young men and shared with them tips on styling and grooming. The key idea behind this initiative was to instill confidence in the Pakistani youth and help them prepare for challenges of the professional world. (more…)

Lights, Camera and Action!! These three words are music to the ears of any potential actor and actress since the day to decide to become a star.

Many such dreamers exist amongst the Pakistani youth and the show ‘Hero Bannay ki Tarang; Sahi Jor Ki Talaash’ has successfully managed to delve such talent and creativity from the depths of obscurity to the performing stage. This is the first time a private sector firm Engro Foods has taken an initiative to boost the local film industry under the brand power of its tea whitening brand Tarang. (more…)

Karachi, November 10: Pakistan’s one of its kind acting based reality show ‘Hero Bannay ki Tarang: Sahi Jorr ki Talash’  initiated by Engro Foods Limited’s tea whitening brand Tarang announced the winners of the show in its star studded grand finale. In a spectacle of thrill and suspense the show witnessed Reema, John Rambo (Afzal Khan) and Syed Noor unanimously announcing Lollywood’s next star couple.

The aspiring actors Mahrukh and Asad Zamaan were made to perform short films. The sequences not only enthralled the audience, celebrities and judges but also transported them to the cinema of yesteryears. They were awarded an international acting scholarship with Rs. 1.5 Million. (more…)

Karachi, November 03: Olper’s, one of Pakistan’s leading milk brands, signed Pakistani Tennis Star Aisam-ul-Haque as the brand’s new face this thursday.

Olper’s, launched by Engro Foods Limited in 2005, is a brand which has engaged with its consumers through various campaigns and has been represented by some of the most illustrious names of the entertainment industry.

Sharing his views, Zulfiqar Ansari, Group Brand Manager Dairy, said, “We are thrilled to welcome Aisam-ul-Haque into the Olper’s family. He is a professional success on the court and also expounds the familial values that have come to embody the Olper’s brand. We believe the campaign also illustrates the real and genuine relationship that exists in his family which reflects our national values. Olper’s has always advocated the importance of a healthy lifestyle and we believe no one can symbolize better than Aisam. Through this partnership, we will be able to build meaningful connections with our consumers and strengthen our relationship with existing fans.” (more…)