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Shahid Afridi is a hero for millions of fans in Pakistan and an ideal that many sports-lover look up to especially the young aspiring cricketers. He has recently signed an agreement with the United Nations Office on Drugs and Crime (UNODC) to become the organisation’s ambassador for drug control at a ceremony held at Shalimar Cricket...
Recently, Pakistan Television Corporation (PTV) granted Taj TV (Ten Sports) the sub-license rights for broadcasting exclusively the ICC cricket events from 2012-2015. Already Ten Sports is followed by a lot of sports fans in Pakistan, both for cricket as well as other sports.
It seems right that Ten Sports won the bid worth US$ 5 million. Most of the cable networks in Pakistan have the channel on their listings. Also other sports channels are mostly foreign which means that there is a high chance they are not broadcasted all across Pakistan. Hence Ten Sports was the right choice in this case. (more…)