Arsalan Ali is the editor for Paki UM and Viral in Pakistan. Before coming on board with us he worked for Freedom of Information and as a News Analyst for a prominent NGO. He is a Master in Mass Communication and loves politics, music, cricket, traveling and of course, writing.

Revenge of the Worthless set to release on January 6, 2016

by Arsalan - on Oct 6th 2015

revenge of the worthless poster

Veteran actor Jamal Shah’s directorial debut Pakistani movie “Revenge of the Worthless” has been set to release on January 6, 2016. The film is based on Drama which is produced by Amna Shah. The story of the film revolves around the Soviet Afghan war, which later also involved Pakistan. (more…)

Ho Mann Jahaan to be released under ARY Films banner

by Arsalan - on Oct 4th 2015

Ho Mann Jahaan Ary Films

The wait is finally over for the people who were waiting for Asim Raza’s directorial debut movie Ho Mann Jahaan as The Vision Factory and Ary Films have announced to join hands to bring you one of the much anticipated movies of this year.


7up brings “The Asal Foodie Show” to promote food scene

by Arsalan - on Oct 3rd 2015

One interesting thing about Pakistani food is that it gives a whole new taste in all different parts of the country. Karachi is known for its Biryani, Lahore for Paey, Multan for Halwa, Islamabad for its Karhai and Peshawar for its Kabab, every part has its own specialty. To promote this more at mainstream level, 7up Pakistan has brought up ‘The Asal Foodie Show,” which will feature a Foodie with celebrities and they will spend their whole day together to enjoy their food.

The Asal Foodie Show 7up 7


Na Maloom Afraad, Pyaare Afzal and Sana Safinaz sweep Lux Style Awards 2015

by Arsalan - on Oct 1st 2015

Lux Style Awards 2015 winners list

The Lux Style Awards 2015 were held yesterday in Karachi. The biggest Pakistani awards show was attended by a large number of celebrities of Pakistani TV, film, fashion and music industries. The awards which were hosted by the most favourite on-screen TV jori, Fawad Khan and Mahira Khan, were bigger and better than ever. Na Maloom Afraad in Film, Pyaare Afzal in TV and Sana Safinaz in Fashion categories have clean sweep 14th Lux Style Awards. Find complete list of winner below; (more…)

Who is doing what at Lux Style Awards 2015?

by Arsalan - on Sep 30th 2015

Lux Style Awards 2015 performances

The stage has been set and the 14th Lux Style Awards are going to held this week in Karachi. The rehearsals of the show are going with full pace at the venue. A large number of celebrities from all across the country have gathered in the city of lights and are busy in either finalizing their wardrobe or rehearsals. Once again, Frieha Altaf’s Catwalk is managing the biggest awards show in Pakistan, also called as Pakistan’s Oscars. Through some insiders, we have got to know who will be doing what at 14th Lux Style Awards. Does this make you curious? (more…)

Pakistani movies start getting international premieres

by Arsalan - on Sep 24th 2015

Pakistani movies

It was year 2007 when Shoaib Mansoor’s Khuda Key Liey was released in Pakistan. That film, arguably, digged the foundation of revival of Pakistani cinema. Fast forward to year 2015, Pakistani movies are now taking over international cinemas. One of them even premiered in Hollywood. That’s quite huge achievement, in very short time. Isn’t it? (more…)

Pakistan Super League anthem and logo launched in a star studded event

by Arsalan - on Sep 21st 2015

Pakistan Super League logo anthem launch lahore

Pakistan Super League official anthem and logo was launched in a star studded event in Lahore last night. The event was attended by a large number of entertainment, music and cricket celebrities of Pakistan. The league will be played next year in February in Dubai. (more…)