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DAY 1 Pakistan Fashion Week 2014:

Karachi, February 19, 2014: Fashion Pakistan Week 2014, organized by Fashion Pakistan Council and HUM Sitaray, in association with Toni & Guy, TDAP, Bank AlFalah, Nestle Everyday and Nishat Linen took off in a magnificent way, here today. The three-day fashion marathon is one of the most anticipated fashion events in the country.

HSY, Pakistan’s premier fashion designer and world renowned model, opened the show with his latest collection for this spring and summer. HSY is one of the most sought-after luxury fashion house that’s more than just a label. HSY couture is best known for combining contemporary silhouettes with traditional techniques of old. HSY couture boasts of distinctive Pakistani and Middle Eastern designs peppered with western influences which are augmented by stunning colours and refined cuts. This unique synthesis and design philosophy by HSY has played an important role in carving a niche for designers round the globe. He stands as one of the most respected names in Pakistan’s fashion industry.

HSY’s stunning opening collection paved the way for upcoming designers participating in Bank Alfalah Graduate Show. Eight new and upcoming designers exhibited their talent and creativity in this segment. 

Next presentation was by Lala Textiles. With a versatile array of silhouettes, Lala Textiles brought to the runway an eclectic mix of fashion, combining the ethnic and vibrant lawn prints of Lala Textiles with the young pret wear aesthetic for a more contemporary look.

Next to show was Aamna Aqeel who gained massive recognition and following when she made her debut at Pakistan Fashion Week 5 where she presented stunning leather, silk and stud-embossed collections. Aamna has since dressed celebrities and branded commercials. Aamna is transforming fashion from an elite craft into a corner-stone of contemporary popular culture for women not just in Pakistan but round the globe.

The first act of the day ended with an eclectic collection by Nida Azwer who has been designing and working in fashion under the aegis of her eponymous label since 2005, only one month after she graduated from the prestigious Indus Valley School of Art & Architecture. Nida Azwer’s label has come to be recognized for the designer’s love of the more classic and vintage design elements infused with our traditional crafts such as ‘tukri ka kaam’, ‘rilli’, ‘kantha’, ‘zardozi’ and miniature embroidery worked into contemporary fashion silhouettes manifest in the collections she has showcased at her debut solo show and across various fashion weeks and exhibits.

PHOTO CREDITS:
M. Haris Usmani and Ahsan Qureshy

Check out some pictures from Pakistan Fashion Week 2014 DAY 1: