style 360 labels e store mou dealKarachi, Pakistan, February 2, 2013: Sultana Siddiqui President HUM Network Ltd and Zahir Rahimtoola CEO LABELS announced today that the two companies have entered into a strategic partnership agreement to promote Pakistani fashion online retail. With effect from Feb 2nd 2013 www.labelsestore.com will be renamed as www.style360labels.com. Through this strategic partnership it will be the endeavour of HUM and LABELS to use their respective brand strengths and provide a global platform for Pakistani designers to showcase their collection worldwide and offer buyers an easy online shopping access for latest Pakistani fashion.

“It is truly a memorable occasion for me as a dream comes to fruition by connecting fashion retail to media.” said Zahir Rahimtoola. “I am thankful to Sultana Siddiqui and HUM for joining hands with LABELS e-Store to build a retail platform which will not only benefit our organizations but also bring a revolutionary and dynamic change to fashion retail in Pakistan.”

According to Sultana Siddiqui, “It has always been my mission and passion to promote the fashion industry, whether through HUM Network, GLAM magazine, Bridal Couture Week or through our fashion brand, Style360.  Through the online fashion retail Store we plan to create an ultimate platform for young and seasoned fashion designers to introduce their products throughout the world.”

The MOU-signing ceremony held at a local café was well-attended by members of the fashion fraternity.

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