Pantene Bridal Couture Week organized by Style360 is ready to take over Lahore this wedding season!

Lahore, October 12, 2012: After the remarkable success of Pantene Bridal Couture Week 2012 in Karachi, PBCW, the premier bridal show of the country is back to take Lahore by storm!

bridal couture week press conference lahore

Hosting the press conference at a local hotel in Lahore, Shanaz Ramzi, GM Public Relations HUM Network Ltd, announced today the details of Pantene Bridal Couture Week 2012. Pantene Bridal Couture Week, held twice a year, was pioneered by HUM Network and Pantene more than two years ago with the objective of promoting Pakistan’s bridal industry and providing a platform for the country’s up-coming and established designers. The grand bridal show has now become one of the most eagerly awaited events of the fashion industry, and has continued to exceed expectations with each passing show.

Announcing the dates of PBCW, scheduled to run from October 13 to October 15, Shanaz Ramzi told the media that the three-day event comprising six shows in all, will be a unique mix of glamour, fashion show runway and entertainment segments that could enliven any grand wedding. This year 21 designers are participating in the Pantene Bridal Couture Week, including top names from Pakistan, as well as India and the UAE.

Hassan Fawad of PanteneSharing his thoughts on the event, Hassan Fawad, brand communications manager Pantene said: “Pantene is one of the leading names in the beauty industry. Pantene Bridal Couture Week by Style360 is emerging as one of Pakistan’s iconic fashion events and we are proud to be associated with it. This platform is not just a means for us to show our support for the booming fashion industry of Pakistan, but it also provides us with an opportunity to build strong, meaningful connections with women across Pakistan.”

The line-up of local designers participating in the event is both eclectic and impressive to say the least. Participating in the three-day event in alphabetical order are: Ahmed Bilal, Ali Xeeshan, Ammar Shahid, Asifa & Nabeel, Cara, Erum Khan, Hajra Hayat, Hijab by Saba & Misbah, Kosain Kazmi, Kuki Concepts, Maria B, Mehdi, Rani Emaan, Sadaf Arshad, Saira Rizwan, Shazia Bridal Gallery, Sonar Jewellery, and Tabassum Mughal.

Aside from this exciting line-up, Pantene Bridal Couture Week Lahore will also include a special segment of Grand Couturiers featuring the country’s 13 top designers. Amir Adnan, Shamaeel Ansari, Sana Safinanz, HSY, Nilofer Shahid, Maheen Khan, Deepak Perwani, Nomi Ansari, Rizwan Beyg, Rehana Saigol, Mina Hassan, Nickie Nina and Umar Sayeed are all going to be part of this special segment. Moreover, the show this year will also feature international designers Rashid Ali and Furne from the UAE and Charu Parashar from India.

The first day of the show will be choreographed by Ali Xeshan while day 2 and day 3 shows are being choreographed by the one-and-only, Hasan Sheharyar Yasin. Make-up artist for the first two days is one of the most respected names in the fashion industry and Pantene’s official hair care expert, Saba Ansari of Sabs Salon. The third day’s make-up and hair-styling will be done by the experienced Annie Manzoor of Alle’nora.

Forty female models from across the country will be a part of the event this year including Pantene’s official brand ambassador, Hira Tareen, Mehreen Syed, Mehreen Kanwal (Maha), Rabiya Butt, Nooray Bhatty, Neha Ahmed, Faiza Ansari, Rubab, Fia, Racheal Gill, Ayaan and Rabya Chaudry.

The event’s radio partner is FM91 (Radio 1), official airline partner is Pakistan International Airlines, while other sponsors include Nestle EverydayLite, Zong, Nishat, PepsiCo, Tissot, Scentsation and Etihad Airlines.

Expressing their enthusiasm about BPCW, director corporate services PIA said “Great people to fly with, PIA now brings you a great event. The national flag carrier of Pakistan is proud to be associated with PBCW Lahore this year.”

Sending his message on the occasion, Amer Khan, Etihad Airways’ area general manager for Pakistan, Bangladesh and Nepal has said: “Etihad Airways is very proud to be part of the Pantene Bridal Couture Week, and to be working with HUM Network. We are always looking for opportunities to promote the arts and culture across the globe, and are happy to lend our support to the dynamic fashion industry in Pakistan.”

The conference concluded with an exciting video presentation, followed by a special vote of thanks from President HUM Network Ltd, Sultana Siddiqui.

Below are some photos from the Press Conference: