ARY Digital has become the highest viewed satellite entertainment TV channel of Pakistan for the period between 1- 31 July 2012. The source behind the news is a company named “Medialogics” that specialises in measuring what TV audience is generally watching.
According to a measurement test conducted by Medialogics, ARY digital surpassed the viewership of other satellite entertainment TV channels like Geo TV and Hum TV. Most of the viewers of ARY include the females between the age group of 15- 45 years. Entertainment channel is the category for which the channel has been ranked as the highest viewed satellite channel. ARY got 950 GRPs to gain this spot, overtaking GEO TV which has got 879 GRPs and the HUM TV who got 514 GRPs.
Although the channel has lost some points in the race for the highly ranked Pakistani satellite channel after Aamir liaqat hussain left the network & joined Geo TV (Aamir Liaquat’s program in Ramadan are known for sky high ratings).
The channel has written on its Facebook wall,” Alhamdulillah….. ARY Digital is the Highest Viewed Satellite TV Channel For JULY 2012….We thank our viewers for their huge support and love…. We are passionate to exceed our viewer’s expectations.”
The channel has also aired another statement on the TV, which is,” We are thankful to Almighty Allah and all of you for making us the most watched satellite entertainment channel of Pakistan.”
The ARY Group of companies is a Dubai-based holding company founded by a Pakistani businessman, Abdul Razzak Yaqoob (ARY). The network caters to the needs of South Asians, particularly the Pakistani diaspora. The channel is considered to be a pioneer in Pakistani media and broadcasting industry, and has an expanding network of channels, each with an independent focus.