Anoushey AshrafAnoushey Ashraf is not just known for her talent as a VJ and an actress, but is admired for her sense of style too. She is out again with her two sisters, Natasha Qizilbash and Alizeh Ashraf, for displaying her new post-winter collection, currently at The Forum in Karachi. The venture this time has all been a family based affair with their niece Anushka being the new face of the brand.

There are more than 200 designs on display and has formal and semiformal tops, casual T-Shirts, jerseys, free-sized tops, Kurtis, chiffon-based party-wear, and leggings and jeggings. All of this could be had with prices ranging from Rs.995 to Rs.3,200. The display will end tomorrow. People have appreciated the collection this time saying that it is more creative and aesthetically appealing than the previous one.

Another thing which is different than the last time is the prices, which are lower now than before. Anoushey has gone less greedy for better and for catering to a larger fan base of her fashion at reasonable prices. She has also worked on the feedback she received from her clients who wanted her to include more of pants. A lot of net fabric could be seen in this collection. Anoushey thinks that net fabric will make a comeback this year and hence incorporated it.

Furthermore, good news for fans of her fashion style, Anoushey said that:

“We have exhibited enough and have established our brand in the market. It is high time that we opened up a store. Hopefully, before March 2012, we’ll have a store open in Karachi either on Zamzama or in Clifton.”